The most powerful ads around today are podcaster voiced ads. Ads read by the actual podcast host you're listening to. They have crazy conversion rates of around 30% according to eMarketer. So what can Spotify bring to the table?
Spotify UX Designs
Your mission is giving people free access to music and podcasts. The best way to do that is still through advertising, but people hate ads. So what do you do?
There are many ways to monetize podcasts: ads, affiliate, selling merchandise, hosting offline events, subscription, exclusive content, donations, among others.